Our UX design methods for designing services and products

1 - Brainstorming

Brainstorming is an ideation tool. This is a key step in understanding the need and defining a common vision for the product. To do this, our experts prepare the planning of the session and its progress in advance. The different visions and ideas are then gathered during the workshop.

All the ideas are finally prioritized to help the decision-making process.

2 - Co-design workshops

Co-design workshops are also part of the ideation tools that our experts can put in place. During these workshops, we use Miro to improve our understanding of the needs expressed by users. Users are first asked to describe and criticize their activity. The workshop continues with a phase of joint reflection on the needs which the tool or service will have to meet. Finally, users suggest solutions to meet these needs.

Our experts then use this work to finalize the classification of the expression of needs as well as the design of the interfaces.

3 - Personas

This method, originally from marketing, consists of creating a fictitious character representative of the product’s users. Personae allow designers but also developers to rely on their characteristics to design features.

This method is particularly effective for increasing empathy in design, facilitating communication and determining the functional and technical specifications of a product for various categories of users.

4 - Wireframes

Wireframes are the first renderings proposed by our experts. These are made on one of the design tools chosen according to your environment.

This is a low-fidelity rendering but it is a necessary step in order to have support for thinking about the architecture of the information on your interfaces.

5 - Mock-up

Although the previous step can be considered as mock-up, we call mock-up the more elaborate renderings of interfaces.

The models are part of the prototyping stage. These can be animated or not and allow us to provide communication support but also to test with your users and your customers. We want these mockups to be as collaborative as possible , which is why we use design tools that allow us to collect your feedback during demonstrations or deferred when you have time.

We work iteratively, as many corrections as necessary will be made to the mock-ups before going into development to ensure that the UI renderings match the users’ needs.

6 - Story mapping

Story mapping or user story mapping corresponds to the concretization of our understanding of the need and is a powerful tool to ensure the understanding of the users' needs but also in the prioritization of the product's functionalities.

It is a communication tool between the team of designers, the development team as well as the clients allowing us to work according to the Agile methodology in order to obtain a roadmap of the different versions of the project.